Categorie: Psychologie

How to choose wisely

So many choices, so little time. In today’s world, everyone struggles sometimes to make a choice quickly, in fear of not picking the best one. Often the amount of options is overwhelming and the paradox of choice strikes us multiple times a day. What if there was a method that helped you pick a movie to watch or a spot to park your car? Luckily, such a method exists and it is easily explained by the following illustration: In front of you are 100 envelopes, each containing an unknown amount of cash. You are allowed […]

07 mei • Door Pieter Dilg Tijd om te lezen 3 minuten

Not so cheap tricks

Since January first 2019 the VAT has been raised by the Dutch government from 6% to 9%. This increase gave shop owners a choice: increase prices to pass the costs on to the customer or keep the prices put to have the opportunity to obtain competitive advantages. Over the course of three months more and more companies increased their prices. However, in most cases this increase was more than the 3 percentage point caused by the rise of the VAT. This could make you wonder what caused the other part of the price increase. In […]

11 april • Door Jochem Hak Tijd om te lezen 3 minuten

By Daniele Zedda • 18 February


By Daniele Zedda • 18 February

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